Decathlon has decided to withdraw its ads from CNews for Christmas and is also considering doing so for all of 2021. The reason? The “deleterious orientation” of the chain.
Sleeping Giants France, a citizen collective fighting against the financing of hate speech, announced Thursday evening that the Decathlon group had taken the decision to withdraw its ads from the channel CNews for Christmas. And that she was planning to do it for 2021 as well.
“Because the deleterious orientation of CNews can no longer be ignored”, explains the collective, and “because more and more brands no longer want to finance the propagation of these speeches”.
? @Decathlon withdraws its CNews ads for Christmas and is considering doing it for all of 2021!
? Because CNews’ deleterious direction can no longer be ignored
? Because more and more brands no longer want to finance the propagation of these speeches
Thank you, Decathlon! ✊? pic.twitter.com/uvQDpBiOQL
– Sleeping Giants FR (@slpng_giants_fr) November 19, 2020
Information that Decathlon confirmed on Twitter. “In fact, we have withdrawn our advertisements from CNEWS at the end of the year”, declared the group.
In fact, we have withdrawn our advertisements from CNEWS at the end of the year.
– Decathlon (@Decathlon) November 20, 2020
Chain CNews has indeed been at the heart of many controversies in recent months, particularly following comments made by Eric Zemmour in his program “Face à l’Info”.