Postponement of Black Friday for a week: some major brands say yes

the essential
As the question became more and more burning, some leaders of supermarkets decided to move in the direction of a postponement of Black Friday for a week, requested by Bruno Le Maire, Minister of the Economy.

It is yes for Leclerc and Carrefour. The executive is struggling to resolve the hot topic of the Black Friday business operation in France. Usually, this “good business” day aims to generate a significant turnover for the business partners of the operation, large and small. The only downside for this 2020 vintage: confinement. For several weeks now, small traders and independents have kept the curtain down while supermarkets and online sales sites continue to work. An economic injustice denounced by some players in the sector.

“Black Friday” or Black Friday, a commercial event imported from the United States, adds fuel to the fire.

And to extinguish it, Bruno Le Maire put forward the idea of ​​a postponement, of one week. Instead of being scheduled for November 27, the operation would take place on December 4.

And supermarkets said yes. Provided that this postponement is effective for everyone, and therefore for Amazon as well.

Following Bruno Le Maire’s postponement proposal this morning, Michel-Edouard Leclerc announced on his Twitter account that “Leclerc members will rally to a collective approach that would go in this direction”.

Carrefour, through the voice of Alexandre Bompard, also accepted the postponement of Black Friday, according to information from BFMTV, in order to allow businesses to reopen on the weekend of November 27.

This Thursday afternoon, the Federation of Commerce and Distribution is meeting to see how to organize this shift, to resolve organizational issues. She also said a lag is possible if Amazon accepts it as well.

Not reasonable for the Medef

The president of Medef Geoffroy Roux de Bézieux, for his part, considered that it was “unreasonable” to want to postpone “Black Friday” while the promotional operation must be held next Friday, judging rather that the solution is d ” open all shops from November 27. “Everything is imaginable, but not eight days before. There are supermarkets which have prepared their catalog. (…) We talk a lot about Amazon (…) but there are plenty of French traders who have prepared their promotions, “said the president of Medef on RTL.