Which brands did not want to change the date of Black Friday in France?

the essential
While Amazon and several large-scale retailers have agreed to postpone the date of Black Friday, initially scheduled for November 27, other brands have chosen to maintain the date initially planned.

You were waiting for Black Friday to get some good deals at Christmas time? You will have to wait a bit. Large-scale distribution, commerce and online commerce agreed this Friday to shift the date by one week, from November 27 to December 4.

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There is however one condition: “subject to reopening of businesses by then”. A reopening for which “we are on the right track” said Jean Castex “around December 1st”. There are two conditions for this reopening, said the Prime Minister, traveling in Finistère: improving sanitary conditions and appropriate protocols. Emmanuel Macron, who will speak next Tuesday at 8 p.m., will say more.

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“We are on the right track” to reopen small businesses “around December 1,” says Castex

Amazon, Carrefour, Auchan or Leclerc will postpone their Black Friday to December 4. Several brands have chosen, on the contrary, not to change the date. This is the case of Sephora perfumeries which have renamed their offers “Beauty days”, from Marionnaud or Nocibé. Other brands have maintained promotions by removing the name Black Friday, such as Darty, which promises “full-range promotions at – 50%” or Levi’s with “Indigo friday sale”.

These brands which had started their promotions a few days ago have chosen to maintain them. The stores are closed, so we have to attract customers to the websites.

In 2019, on the occasion of Black Friday, more than 56 million bank card payments were made in France, which was a record.